How to Write Content for an Affiliate Site (Amazon Affiliate Authority Sites)

how do you write content for an
affiliate blog that’s what we’re gonnatalk about today I’m Doug Cunnington and
I specialize in Amazon affiliatemarketing and I’m also a project manager
so I sprinkle in some project managementideas along the way too if you’re new to
the channel please take a look aroundconsider subscribing if you like what
you see today let’s get into thiscontent stuff now let me tell you about
the first piece of content I wrote backin 2013 I started my first niche site
now this was after I found the smartpassive income blog and podcast by Pat
Flynn it was the podcast I love podcastI don’t listen as much now but I got
started with a smart passive incomepodcast I just loved it I got obsessed I
listened to every single episode that Icould I took maybe like a week or two
and I listened to like 50 plus episodesprobably more than that but it was a lot
I really like the concept of niche sitesso I decided hey I’m gonna go to
Bluehostget a hosting package I’m gonna learn
about WordPress I’m gonna launch my blogand I’m gonna put content on I’m gonna
put useful content on the blog and thenthe trouble started how do you write
content for a blog or a niche site and Iwas at the time trying to create like an
Adsense site would show like Adsensebanners on the site and I just didn’t
know what to write about so I had acouple keywords that I knew I wanted to
you know put into blog post but I wasjust like how am I gonna do this I don’t
know the topic I don’t understand theniche I literally know nothing about it
the idea is I’m going to tell you aboutwill be useful if you’re brand new to
niche sites but also if you’reexperienced so if you’re experienced be
sure to stick around like it could bevery useful for you and the thing is
like when you start working with saylike a new VA or maybe you’re just
trying to explain to your friends andfamily and just other people that don’t
understand anything about these nichesites these kind of answers can help you
explain it in a simple way first of allthe key thing you have to understand is
you don’t want to copy anything verbatimI get a lot of questions
can a copy information from otherwebsites can a copy information from
Amazon anything that you’re trying tocopy verbatim is probably not a good
idea now where are there exceptionslet’s say for example you take a small
quote couple lines or something fromsome one site and you quote them
specifically you give them credit andyou link back that’s probably going to
be okayparticularly if it’s a small sort of
percentage of the overall piece ofcontent but in general copying things is
a bad idea another common question I getis around using sort of like a content
spinner where it gathers different likesources from the internet all over the
web like Wikipedia or CNN or other nichesites and then it sort of mashes them
together and uses it like a thesaurus tosubstitute words so you end up with
something originalbut usually it doesn’t make sense it’s
very poorly written because it’s done bysoftware so no copying and no spinning
so that’s fairly straightforward I hopea lot of people weren’t thinking that
anyway but depending on where you werelooking and maybe referenced in fact
when I first started Pat Flynn on smartpassive income you know referenced using
article spinners and stuff like that andit was common practice back in the day
you know Pat Flynn used to do gray hatsort of activities I’ve moved over to
white hat stuff myself but the point isanywhere where you’re trying to take a
shortcut where you’re trying to dosomething easier or cheaper or you’re
trying to do it faster it usually isn’ta good idea not always but usually it’s
not a good idea to try and take ashortcut
if the shortcut worked then everyonewould take the shortcut and it would
just be the normal route so just keepthat in mind that applies for content
for niche sites it applies for like mostthings in life as well so shortcuts
usually don’t work okay let me take youback to what it was like writing that
first piece of context I happen to behouse-sitting my wife and I were
house-sitting for some of our friends Iremember sitting down in the office it
was a really nice workspace and I hadlaptop on the desk and I was staring at
a blank wordpress post and i was likehow am i going to write this so I
started you know doing what I assumedwas the right thing to do so I tried to
look up other resources out there andsee what they wrote about the topic
unfortunately I did such poor keywordresearch that there weren’t even that
many sources and it was sort of anobscure topic so I couldn’t find much in
the file it took me so long to write theproblem is I didn’t write much in
general sure I wrote emails at work andsome documents at work because it’s
fairly technical business writing so Inever had to like sort of put ideas
together from different sources andreally that’s what we’re doing when it
comes down to it we’re gonna do researchin different areas and we’re gonna try
and present information in our own wordsnow I’m gonna tell you a couple ways to
do it with very specific methods so youwon’t have to like recreate the wheel or
anything I’ll tell you what to do so asI’m sitting there trying to write I was
frustrated number one it was a littlenervous and scared for number two and
three I was taking forever because Ikind of have this perfectionist attitude
which I am trying to keep it BAE it’suseful in some areas but when you’re
writing content for your niche site oryour affiliate site being a
perfectionist will really slow you downand here’s what would happen I would
look up these sources and then read theinformation and then I’m like okay I
kind of understand what’s going on letme write some things out I felt like I
was almost copying it even though I wasputting it into my own words so I felt a
little bad about the content but I knewthat I was actually putting it into my
own words so that was ok so I wouldwrite say two sentences and then it
would go back to the beginning and I’mlike is that does that make sense and
then I would write the third sentenceand then go back to the second sentence
and do the same process again for a 500word post it probably took me four hours
two days in a row so it took me likeeight hours total I was writing so slow
sofrustrating but at the end of the day I
got it done and I published it it endedup getting like a lot of traffic over
time through decent backlinking andstuff like that
even though wasn’t highly searched forit ended up getting some traffic so
fast-forward like three years where Iessentially did the same process it’s
called the RPM it’s the research papermethod and it goes back to when we used
to do research papers in middle schoolin high school and college and so on
where maybe you went to the library oryou look stuff up online you gathered a
bunch of resources you read thatinformation and then put it together
into your own idea potentially likerepackaging some other ideas too and
then hopefully inserting your own ideasinto it now you don’t always have to
place your new ideas and arrive at likethe new conclusion or anything there’s
value in pulling information togetherfor example look at Wikipedia that’s a
great example where the sources arelisted at the bottom there’s references
at the bottom that you can go checkbasically get an idea of how they
arrived at the Wikipedia article sothat’s a great sort of specific example
of rpm now if you’re interested inseeing like a real rpm process happen I
have a couple videos so one isdescribing the RPM in detail so I’ll put
a link for that in the descriptionadditionally I have a workshop where I
like did the RPM method so I’ll put thatinto the description as well so that’s
number one you can use the RPM methodand literally place things into your own
words by referencing different sourcesanother great way to get like ideas to
write content FAQ method frequentlyasked questions again I have a demo of
this in any greater description I’ll puta link in the description below but
basically this is great if you don’tknow anything about the topic now I wish
I would have done this for the piece ofcontent I was telling you about
essentially you asked questions so asyou’re you’re brainstorming you just
write out questions that you have goback you look up the answers to the
questions that’s your contentturns out it’s a very natural way to
write the contentand people enjoy reading that because it
walks them through common questions theymay personally have anyway so it’s a
great way to do it again check out thelinks below if you aren’t familiar with
the method or if you want to see a demoof me doing that live so this third way
is super useful for product reviews alot of us will be writing product
reviews at some point on our affiliatesites that’s the primary way to sort of
get people engaged get them ready to buysomething but one of the best things you
can do is go read reviews all over theinternet so I think it’s obvious to
probably go over to Amazon and check outthe reviews there if it’s a popular
product you may find hundreds of reviewsthousands and tens of thousands of words
of content now you can’t copy it exactlybut you can get a really good idea of
you know what’s good about a productwhat’s bad about a product and just what
users think of it what real owners thinkof it and you could pay very close
attention to the vocabulary that peopleuse you can use the right terminology
and you could kind of get in the mind ofan owner which is very powerful when
you’re trying to write a reviewespecially a well-informed review
further right there are other areas thatyou can do this research so forums you
may be able to check out a forum and seeagain common questions there may be
product reviews stuff like that ifthere’s not forums active you can go to
maybe like a Facebook group or whereverthe people that hangout congregate
online so it may be Goraand maybe Facebook groups it could be
Pinterest maybe it’s Instagram but youcan get an idea about different products
if you just find where those people arehanging out and believe me they’re out
there somewhere you just have to findthem and lastly the biggest tip I have
is really go out and find the sources ofinformation the original sources of
information so I mentioned a few alreadyit could be you know the Amazon details
page it could be the reviews on Amazonmaybe it’s forums maybe it’s a Facebook
groupmaybe it’s the manufacturer site maybe
it’s the manufacturer of the product youcould take a look at the information on
their website you can look at themanufacturers user’s manuals the user’s
manualsreally highly valuable there’s so much
detail about specific products andusually there’s like a troubleshooting
section frequently asked questionssection there’s like safety warnings and
health warnings and stuff like that allthat information is something that you
can go out there and consume now themagic thing that you do is you get all
these resources together and you sort ofcurate them and put them together and
hopefully you’ll be putting togetherstuff that was never sort of curated
before so if you can curate it you canplace in your own words you end up
creating a like superior piece ofcontent and that’s fantastic now don’t
be afraid to link out to the other sitesthat you used as references in fact if
it’s not like common knowledge right soif it’s not something that everyone
knows it’s probably your job to link tothe sources so people can go read that
original information themselves likefurther advanced tip is if you go find a
good resource online if they putreferences in there you should go follow
those original references and then keepdigging right keep trying to find the
original source of the informationbecause then it’s not interpreted you
really can put together a better pieceof information now I hope you realize we
went from the very beginning of notknowing how to write content to
researching it pulling resourcestogether and now I’m telling you go deep
like find the original source of theinformation if you can you may end up
going to Wikipedia finding referencesthat they list and then following those
references and then following thereferences of the references and again
you may end up on like an academic paperwhere you actually can provide new
insights based on all the researchyou’ve done so when you put that all
together you end up creating somethingthat’s useful something that should be
interesting and all of a sudden youdidn’t know how to write this piece of
content and now you’re able to createsomething that’s really valuable for
that specific topic question of the dayhow do you write context now I know
everyone doesn’t write their own contentmaybe you have a writer working for you
so let me know number one do you writeyour own content saying whether you
write your own content or if you hire awriter and then in either case let me
know how you have that content writtenso if you hire someone like what info do
you give them you give them anything togive them references and if you write it
yourself how do you get started do yououtline it you just write from scratch
let me know and be sure to check out thecomments below some of the best ideas
are from you I want to learn somethingtoo I read all the comments so I
definitely want to hear what you thinkhey if you’re still watching you must
like the channel so go ahead andsubscribe like the video I’d really
appreciate it thanks

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