Hi, my name’s John and in this video, I’mgoing to be leading you through Google Adssetup whether you’re running your ownbusiness or you’re doing marketing foranother business. And I’m going to work ontaking you from beginner to expertthrough the course of this video. So, ifyou’ve never advertised on Google Adsbefore, I’m going to lead you through theprocess and help you understand thewhole thing. And we’ll also be going overnecessary vocabulary to know in gettingstarted advertising your business. Whether you are running a local business,a national business or you know, evenjust an affiliate marketing business. I’ll be explaining to you the majorterms you need to know and some moreadvanced terms that will help you takeyour ad campaigns and make them veryprofitable so that your business getsmore leads, more sales or just moreexposure online using the power ofGoogle. Now, let’s get into it, stay tuned. Now, real quick. Before I go into theGoogle ads set up, a little bit about meis that I’ve been advertising on Googlefor over 10 years. And I currently run abusiness in the digital product spaceand currently spend about $200,000per month for my business withGoogle ads. And Google Ads has been verygood to me. W e make a very good ROI onour spend on the Google advertisingplatform. And I’m going to be sharing withyou some of the real ninja tricks that Iuse to make sure that money I spend onGoogle ends up being very profitable formy business. Now, furthermore mybackground I used to work for an adagency. And I’ve managed over 500accounts. I was the director ofadvertising at 2 separate ad agenciesand the director of e-commerce atanother ad agency. So, I’ve seen hundredsand hundreds and hundreds of ad accountsand trained dozens of people on Googleadvertising in person and trained tensof thousands of people in Googleadvertisers online. So, I’m coming from aplace of a lot of experience whenand I say that I know what I’m talkingabout. Now,the first things to understand whenyou’re starting with Google advertisingis you need to understand what acampaign is. Now, a campaign comes fromthe kind of war term, like a war campaign. You’re going to attack a village or acountry or a region. And acampaign is basically just the basicorganizational group for youradvertising. And just like war campaignsgo on a particular path. An ad campaignis not exactly a war, you’re really justtrying to get customers attention. Andit’s a particular folder for a type ofadvertising that you’re doing whetherthat’s you know search advertising, videoadvertising, display advertising, etc. Anad group is the next organizationalelement that is within Googleadvertising. And within an ad group,that’s really where you set thetargeting. You figure out who are youshowing your ads to. Are you showing itto people who are interested in dogs? Areyou showing your ads to people who areinterested in cats? Are you showing yourads to people who are searching forlaptops? Or you showing your ads topeople who are searching for you know,mobile phones. You know, whatever that isyou set that targeting in the ad grouplevel and then we move on to the ads. Now,underneath each campaign, you can havemultiple ad groups. And underneath eachad group, you can have multiple ads. So,just kind of the diagram here, right? It’sa pyramid scheme guys. It’s a pyramidscheme. Look, its pyramid shaped. That’s abad joke. Advertising is not a pyramidscheme. But what this is, is what you havemultiple ads for is you want tocontinually split test which ads work. So,we could play this game with what markergets more attention? Does the red markerget more attention or the black markergets more attention? I don’t know. I guessis the red marker. But the point is whenyou’re doing advertising, you want to doput up the ad that gets the mostattention. Now, if this ad gets 20% moreattention than this ad, wellwe end up saving 20% effectively when wego with this adversus this ad. And if you do enoughsplit testing over and over again, youwin the game. So, before I jump into the more advancedterminology, let me go into google andshow you some actual campaigns. What’s upguys? Now, to get started with Google Adswhat you want to do I mean it’s it’spretty obvious. You search for Google adsand you’re going to click here to signup if you aren’t already signed up. Butlet’s dive right into the campaigns. Herewe are in the Google advertisingdashboard. Now, what you’ll want to do isyou’ll want to click this little buttonright here. That’s the campaign buttonand you’ll click new campaign to setupyour first or maybe you’ve already donethis before ad campaign. So, if you’recompletely new to advertising, you’venever set up a Google Ads campaignbefore, if you could please just type inthe comments say, “I’m a total newbie. ” Andyou know. . . Or total beginner, that wouldreally help me understand whereeveryone’s coming from. And similarly, ifyou’re an expert and you’ve done thismany times before, let me know in thecomments. Type in “Many times before. “Something like that. Just say like, “Thisain’t my first rodeo, boy. ” To let me knowif you’ve done this before because I’dlike to understand where you’re comingfrom when you’re watching this video soI can make future videos better servingyou. So, after I click new campaign, we’llsee we get a bunch of selection. So, weget sales, leads, product, brandconsideration. We get all these differentoptions. Now what I prefer to do is Iprefer to actually just create acampaign without the goals guidance, okay?And after you click that button, you willget a bunch of different campaignselection types here. Now, one thing toplease know is that Google Ads ischanging their interface basically everyother week. So, what the interface lookslike right now, it may look differentwhen you’re watching this video. So, whatI’m going to focus on, you see we havesearch display shopping video app andsmart ads, okay? So, what we want to focuson for this is I think Google’s standardadvertising which is search advertising. And I found this to be the mosteffective. Then Google will ask you ifyou want to drive website visits phonecalls or app downloads. Now, if you’re abusiness that works primarily off ofphone calls, phone calls are a great wayto get people if you’re a local businesssuch as a you know, a plumber orsomething like that and you just wantpeople to call your cell phone or yourbusiness phone or something like that. Phone calls are a great way and youdon’t even need a website to startadvertising on Google. It’s just click to call. People aresearching on their phone, you know, I needa plumber or pipe burst and you’ll showup. Now, at this step, that’s asking me fora business website. So, I’m actually justgoing to find a link for a company thatI work with called regal assets. I work with them as an affiliatemarketer. So, I’m just going to go over hereto their dashboard and I’m going to getsome landing pages. Now, this is a companythat pays me a commission every time Irefer them somebody who invests withtheir company. This is a investmentcompany that an alternative assetsinvestment company that I’ve beenworking with for a number of years. Andthey pay me to do marketing for them. Ifyou want to learn more about what I dofor a living and how I earn my income,I’m in a space called affiliatemarketing. And you can subscribe to mychannel. Make sure you hit thenotification bell and check out some ofthe other videos on my channel where italk about affiliate marketing. And Italked about different business modelsthat you can make money online. But Ipersonally make my income throughaffiliate marketing and I’ve mademillions of dollars a year the last fewyears with this business model. So, wehave the website copied and we’re goingto go back to Google where we are goingto input our website. And let me zoom ina little bit where we pasted the websiteand we’re just going to click continue. Soboom! We just set up our first searchcampaign. Now, we have to set up the adgroup and other information. So, I’ll justcall this you know, YouTube demo, okay?Just because it’s a demo. Now, inthis,we only want to advertise on search, okay?One thing to note is you should nevermix search and display advertising. Thereare two completely different types ofadvertising and trying to crosspollinate with the same targeting isgoing to end up losing you a lot ofmoney. Only select one or the other. Okay,so now we’re going to scroll down here. There’s nothing that we’ve really careabout to set here if you need to send anend date you can set it right there. Butdon’t worry about these settings. Nextwe’re going to go to targeting andaudiences. And this is where we set wherewe want to advertise to. In this case, I’mgoing to set the ads to go to United States. So, this targeting is fine. But if youwant to actually you know, targetspecific areas, you can just type inbahamas. And here we have Bahamas. And Iwould click target, you know. . . Maybe I wantto target Puerto Rico. Click target andAmerican, Samoa. And I just click. . . Again, just type it in and click targetright there. Cool. Easy stuff. Languages asyou see, we already have English selected. But if you want to target differentlanguages, you can add in differentlanguages and they will be added inright there, okay? Now, if we’re doingsearch advertising, I don’t recommend youactually select any audiences. Audiencesare targeting form that you might usefor display campaign or something likethat. So, we’re going to ignore thisselection right now that’s for moreadvanced types of advertising. We’regoing to focus on search. Now, the budgetwe’re going to set for the day is we’lljust say $20, okay? So $20is a good budget if you’re asmall business. I generally set my budgets a littlehigher but we won’t go into that. Basically $20 right there and we willset our delivery method for accelerated. Now, the reason we set our deliverymethod to accelerate it is because thegoal is not to waste money. So, if we doour targeting right, if we make sure ourads show up on the right keywords –wewant to show our ads as many as possible. We want to show them as much as possible. We’renot trying to save money here becausewe’re trying to spend money to makemoney. So, if every $20 we spends makes us$40, we want to spend it as fast aspossible. We don’t care about dripfeeding it. That’s kind of scarcitymentality to advertising. Withadvertising, you have to think ofabundance mentality. But at the same time,we have our daily budgets set at $20. So, she we shouldn’t be spendingmore than 20 dollars a day while we’retesting and trying to get that, you know. . . Get that ROI or that point where we canspend $20 and make back thebusiness more than that. So, the nextthing we’re going to focus on is we’regoing to focus on the bidding. So, we seeright here is bidding. And let me know inthe comments below if this is a brandnew advertising account. Let me know inthe comments below if this is brand new. If you’re brand new, you won’t haveconversion tracking setup. So, we’re notgoing to go with conversion tracking yet. Once you get more data in your campaign,you can do that. But we’re going to focus onclicks for the time being because I’mjust going under the assumption. Youdon’t have conversions yet. Now, we’re notgoing to set a maximum CPC bid this is anoptional thing and we don’t need toworry about that right now. By default,it’s set to maximize bids which is fine. Now, the next thing I’m going to look at isI’m gonna look at show more settings. Now,if I was advertising a particularcompany which only took phone calls,right? Let’s say you are a plumber andyou want to get more leads to you know,people calling you that have brokenpipes or whatever. You’d advertise onburst pipe. And. . . But you’re not going to takea phone call in the middle of the night. So, what you would do is you would go tothis selection right here add scheduleand you would just say, “Hey, Mondaysthrough Fridays, I’m only takingcalls from 7 a. m. to let’s say want toend the day early at 4 p. m. ” So, that’swhat you would set your advertising to. So, that way your ads only show at thetimes when you’re going to be available toactually take the call. The next settingis ad rotation. And this is fine. We don’tneed to do anything here. It says preferbest performing ads. Sometimes I willchange this to do not optimize becauseI’m in my advertising accounts everysingle day, it’s my business. But we’rejust going to leave it at optimize. Last butnot least our ad extensions. And you’llsee they have a little marketing thinghere. Get up to 15%conversion rate by adding additionalinformation. And that’s true. But let’snot complicate anything. Let’s just focuson getting your ad up. And you can comeback in later and add you know thesedifferent call extensions which is thephone number. Call-out extensions, etc. You can addthese all to your account very easily. But the most important thing withadvertising, if you’re a small businessis just getting that add up becausethat’s. . . You know, that’s thefirst step if you don’t have marketingif adds up. Your competitors probably do. And they’re getting those customers. So,next thing we do is we click Save andcontinue. Whoo! We set up our campaign. Now,we’re moving on to setting up our adgroup where we’re going to set up thesettings to actually determine where ourad gets shown. Now, there’s a lot of work. There’s a lot of. . . You know, there’s a lotof little stuff and setting up yourfirst ad. But don’t worry, it gets easieras time marches forward. So, here we are. As you see, we’re one. . . You know, basicallywe’re half of the way done and we’rejust gonna say you know YouTube’s testgroup. And I’m going to say you know. . . I don’teven know what this setting is. Google isadding new stuff all the time. But thisis where we copy or paste our keywords. Now, in the case of this company whichI’m advertising which is named regalassets. And you can see their theirwebsite right here and they you know,request your free metals or crypto kits. They focus on people basically over theage of 50 who are looking foralternative investments into preciousmetal or cryptocurrency . So, they actuallygive me some of the top 20 performingkeywords for their particular niche. Now,what I’m going to do is I’m actuallygoing to take these keywords and youknow what I could do is I could justcopy them and put them into an ad groupand bid on them. And save the group. But what I’m goinf ro do isI’m actually going to do research first. I’m not just gonna go by what thecompany suggests I’m gonna go to what’scalled the Google Keyword tool. Now, tofind the Google Keyword tool I just goto Google and I’m gonna type in keywordoopsies I’m going to type in keyword toolright there. And you will see the righthere the second result which is kind ofodd is the Google Keyword research andkeyword planner tool. So, within theGoogle Keyword tool, we’re actually goingto . . . There’s two options right now. Theychange this tool all the time. It’s sofrustrating. It may look different nextweek. So, just bear that in mind. We’re notgoing to click on the discover newkeywords thing we’re actually going toclick on the get search volume andforecasts right here and what I’m gooing todo is I’m going to paste my keywords andI’m gonna click this button “get started,. “So, now here we see a bunch of keywordsand you know what does this all mean nowI have a typical rule for how Iadvertise and I look for keywords thathave between two thousand to tenthousand impressions per month in thegiven place that I’m advertising andthen I create a keyword group aroundthem so looking at this grouping we cansee that will just sort this byimpressions and just to help youunderstand my reasoning over tenthousand I believe is two untargeted soyou’re you know there’s a better adgroup that you could go after if there’sso much search volume. And under twothousand, I found is sometimes a littletoo targeted. And you’re not going to getenough volume to justify having an adgroup solely devoted to those ads. Mystrategy with advertising has alwaysbeen based around efficiency so that oneperson can manage an account that spendsyou know a lot of money . So, let’s checkthis out. So, the keywords I would beinterested in creating ad groups aroundare these keywords. And as we can see, “I’mgoing to focus on this for right now. ” Goldinvestment. Now, the way I would do thisad group is I would actually do 3key words you know as the very basics. So,what I would do is you can see righthere, there are 3 match types. Don’tworry too much about how this works. Thisis a much. . . It’s you know, it’s a muchlonger explanation of how match typeswork. But you can click this button ifyou really want to learn more about this. So, the basic structure that I do is Iwill do a 3 key word ad group and Iwill do one in exact match, one in phrasematch and one in modified broad. Which isa special match type that you know, youhave to do research on if you reallywant to find it. So, and I would just namethe ad group gold investment. Now, this isthe, I found the best most efficient wayto advertise. I generally try to keep myad groups around 8 to 12keywords maybe only one modified broadkeyword which is the. . . What I call theroute keyword of the campaign. And Ialways named the ad group the routekeyword which is gold investment in thiscase. Don’t worry about that. If this isflying over your head, don’t worry. Basically just remember, focus onkeywords that are between 10 and 2thousand searches if you are a nationalbusiness. If you’re a local business, youcan you know. really you’ll only reallyneed one or two ad groups for yourentire business. So, let’s save andcontinue here. Now, and keep in mind too. There’s so many different examples ofbusinesses here. There’s apt businessesthere’s video businesses. I can’t go overevery single example. If you have somequestions, I’ll try to answer them in thecomments. So, I hope you’ve been getting alot of value out of this video so farand learned something about GoogleAdwords and how to set up your ads. Now,again. If you’d like to learn more aboutthis, I recommend you subscribe to mychannel. Make sure you click thatnotification bell so that you can getupdated if I’m doing a live Q&A orsomething like that. And like this video. On my channel homepage, you will seethere I have free trainings and minicourses I have a section about thatwhere you can actin a ten-part course about GoogleAdWords for small and medium-sizedbusinesses. And this is completely free. So, you can learn about how to set upGoogle AdWords for your business. If youwant to learn more about what I do as anindependent marketer or what’s called anaffiliate marketer, there are also othervideos and trainings where you can learnmore about all the different ways thatthere are to really make money as anindependent marketer on the Internet. Now, I’m going to go into a few quick termsthat you might need to know and then I’mgoing to end the video. Now, CTR issomething you’ll want to know in orderto optimize your campaign. You can lookup this term but the main other term isconversion rate or C-R. These are howyou’ll optimize your campaigns. Clickthrough rate says which ad gets moreclicks and you’ll want to go with the adthat gets the highest click-through ratewhen you’re split testing and you justcontinually do that. That’s marketing. Same thing with conversion rate. If youare measuring conversions of somebodybuys a product on your site and one ador one keyword is getting more sales iscreating more revenue for your companythen another keyword. You’ll want to putmore of your money into this keyword anddrop the rest of the keywords thataren’t making you money. And that’s howyou’ll optimize your campaigns. And youdo that over and over and over again andYour marketing gets more targeted. Now,the way you actually measure if peopleare buying on your site is you usewhat’s called a conversion pixel or apixel right there. And again, you cangoogle these terms. There’s a lot moreinformation on exactly how you can use aconversion pixel and how you canoptimize data based on CTR and CR. ButI’ll leave that for another video in thefuture. Hopefully you enjoyed this video. Subscribe to my channel. Give this videoa big like. And let me know, in the chator in the comments, what you found themost interesting about this video? Was itsetting up your campaign? Was ittargeting within thegroup? Or was it you know putting up adsand split testing and CTR and conversionrates. Whatever it was, make sure you putit in the comments and let me know whatyou’d like to see in future videos thatI shoot because I can make sure to goeven deeper into Google AdWords as it isone of my favorite ways to market onlinein the world I absolutely love thisprogram. And I’ve been messing aroundwith it for 10 years now. It’s like up. . . It’s like like a brother to me. So, talkto you soon. Hopefully enjoy this andlooking forward to showing you more coolstuff on my channel. See you soon.